Let's get writing!

Be Concise

Use clear wording! Now's not the time to show off your Shakespearean English skills. Write so that a 3rd grader could understand what you're saying.

Use Headers

Headers are titles for different sections of the text. Using headers will make your text easier to read and with the right keywords, more searchable on Google!

Length

Aim to have 300-500 words on a page. You're not writing a book and you're not sending a text message.

Highlight Your Credibility

Briefly explain why you're the expert! Show off your credentials. Prove that the reader should trust you!

Keywords

Think about the service you're writing about. How would someone Google that? Make sure you use the words that they would use to Google that service.

Be Relatable

Before you write one word, decide on your ideal reader. Are they looking to buy or to get information. Write your text with your reader's intention in mind and connect!